I've built companies.
I've scaled products.
The hardest thing I ever built
was myself.

Jacob Wright grew up building things. He earned a full academic scholarship studying Computer Science and Mathematics at Brigham Young University — not because he was supposed to, but because he wanted to understand how systems work at a fundamental level.

That obsession with systems carried into entrepreneurship. He co-founded Proxy, a venture-backed startup that hit $1M ARR in its first year. Then co-founded Sister, an AI beauty assistant that grew to over one million users. Today he serves as a Venture Partner at Contrary Capital and advises companies on building and implementing AI systems — clinical NLP pipelines, agentic product features, and the infrastructure that makes AI actually work in production.

Based in Provo, Utah, Jacob works at the intersection of technology, entrepreneurship, and results-driven execution. That same framework — clear inputs, measurable outputs, ruthless iteration — is exactly how he approaches men's health.

The pattern he kept seeing: driven men building impressive things while quietly neglecting their physical foundation. Low energy that they blamed on “being busy.” Suboptimal body composition they ignored because the business was growing. Recovery deficits they wrote off as normal. They were winning — but they were leaving performance on the table.

Wright Health is Jacob's answer to that problem.